Wednesday, July 20, 2011

Yoxi "Trim the Waste Bags" on Etsy

Just got back from a lovely road trip up to West Virginia. We submitted the awesome "Trim the Waste" video with help from Tanner Williams at LuckyFoxMedia and Franklin Keel at Sirius B. Music for Now just have to wait a few days to see if we officially got accepted to the competition. The song is off of Sirius's Robot Soldier Monkey CD. A big thanks to everyone for all your help! Wow, it would not have been possible without all of you. I can't express how grateful I am for everyone who pitched in.

For those of you joining us now. We were asked at the end of the Kickstarter campaign to be part of an upcoming design competition at Parson's School for Design on how to reduce industry waste. To demonstrate the process, we created the average amount of clothes a person in the US buys a year and then the average fabric waste produced as a by product by sewing 100 tote bags. A lot of work under very hot lights, but the video came out great and we got some nifty totes in the process.

A lot of people have asked me why totes and not something else? The answer is that we wanted to make something simple that everyone could easily relate to. This time of year when it's hot outside we are all lugging totes to the beach, mountains, vacations, and grocery store. Seeing a tote takes a nebulous number (the billions of tons of fabric waste produced in the industry a year) and makes it into something the human mind can actually grasp. We can all hold a tote bag in our hands. We can all make a difference.

We really think people can relate to this and judging by the number of bags sold, it seems to be a popular idea. You can buy one of the remaining totes on Etsy for $10 in blue, green, or pink. Each bag features a hand-sewn label.

Note: All music is used with permission of Sirius B Music. If you would like to purchase their music, check out their website: The song you are listening to in the video is Bella Ciao. Thanks guys. You all rock.

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