Monday, August 16, 2010

LA Heats up with Magic

Increasingly the US fashion world is moving from East Coast to West. Well, it's probably been moving that way since the 50s and increasingly since the 70s until China and Asia have become the dominant manufacturers in the world. Just as the sewing machine gutted European fashion market in the 1800s as the US took over, so Orient is expanding it's ancient silk trade with automation and low wages. This means that while my uncles and previous generation in the 80s and early 90s spent their days blowing coke with hot models at New York fashion shows, the real action of large scale manufacturers and chain department stores is skinny dipping in Vegas these days.
Which brings me to Magic. Magic is the big West Coast manufacturing conference held in LA. You may see the models walk the runways in NY, but the deals are cut in LA. This week it's going on and you can see the website at Magic Online. There's a number of sub-shows that are partnered under the Magic umbrella. Solid middle upper line department stores like Bloomingdales and Nordstrom can be found browsing for deals. The seminars with trend color forecasts and style are what I'm most interested in. Anyways, I'd love to go one day. But that's probably a couple years away.

1 comment:

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